Supermarkets fight for consumers' attention with their festive adverts. But which has won my attention?

Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...

Customer value is the basis of competitive advantage, satisfied and delighted customers and ultimately increased profit.

Here's what I would do. 1. Come up with a concept Something innovative, that tells a story and captures the consumer. 2. Set SMART...

Knowing who you're targeting your content to is a given but Gen Z is the largest generation and holds more purchasing power than ever before

Hang on, I thought that was obvious? Everyone is talking about TikTok. Particulary searching on TikTok. The co-founder of Rise at Seven,...

LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.

A critical appraisal of the digital marketing strategies of Louis Vuitton.

Based on the knowledge of consumer behaviour uncovered in part two, a marketing communication plan to launch UnTouch is proposed.

Continuing the report, part two conducts a comprehensive and thorough exploration of the relevant consumer behaviour aspects.

A chocolate bar made from 65% cocoa solids, premium whey protein isolate and 75% less sugar, satisfying the sweet tooth without the guilt.

It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.

Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.

What a person wears may be seen by everyone they come into contact with and have positive and negative impacts on the wearer.

Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...

Marketing that made me stop and stare in 2021. 1. Uber Eats Now this one made me chuckle. It reminded me of when I pulled away with a...

From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the...

You heard it right. Luxury fashion brands tapping into advergaming is nothing new, however, it is growing and growing FAST. It is crucial...

Positioning Gucci frequently altered its positioning in China, therefore, its effectiveness could be questioned because of the lack of...

Relationships have to add value for both parties, if it does not then it might be questioned if RM is appropriate. To establish the right...