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Nov 8, 20221 min read
Battle of the Supermarkets
Supermarkets fight for consumers' attention with their festive adverts. But which has won my attention?
Nov 7, 20221 min read
Feelings of Nostalgia
Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...
Oct 18, 20221 min read
Delivering Value
Customer value is the basis of competitive advantage, satisfied and delighted customers and ultimately increased profit.
Sep 20, 20221 min read
Struggling with Email Campaigns?
Here's what I would do. 1. Come up with a concept Something innovative, that tells a story and captures the consumer. 2. Set SMART...
Aug 25, 20222 min read
How to Target Gen Z Consumers on TikTok
Knowing who you're targeting your content to is a given but Gen Z is the largest generation and holds more purchasing power than ever before
Aug 18, 20221 min read
TikTok is a search engine?! 🔍
Hang on, I thought that was obvious? Everyone is talking about TikTok. Particulary searching on TikTok. The co-founder of Rise at Seven,...
Jun 19, 20222 min read
What can Louis Vuitton Do to Improve its Digital Marketing Strategy?
LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.
May 26, 202215 min read
Digital Marketing Strategy: Louis Vuitton
A critical appraisal of the digital marketing strategies of Louis Vuitton.
Apr 27, 202210 min read
UnTouch: The Launch
Based on the knowledge of consumer behaviour uncovered in part two, a marketing communication plan to launch UnTouch is proposed.
Apr 12, 20227 min read
UnTouch Continued
Continuing the report, part two conducts a comprehensive and thorough exploration of the relevant consumer behaviour aspects.
Mar 16, 20227 min read
Fictional Product Expansion into the German Market
A chocolate bar made from 65% cocoa solids, premium whey protein isolate and 75% less sugar, satisfying the sweet tooth without the guilt.
Feb 28, 20223 min read
The Macroenvironment: PESTLE Analysis
It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.
Feb 16, 20224 min read
Environmental Scan: Rise at Seven
Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.
Feb 4, 20226 min read
Fashion Brands' Impact on Children and Adolescents
What a person wears may be seen by everyone they come into contact with and have positive and negative impacts on the wearer.
Jan 18, 20222 min read
PLT's Marketing is Great, But Can it Do Better?
Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...
Jan 4, 20221 min read
What a Year For Marketing
Marketing that made me stop and stare in 2021. 1. Uber Eats Now this one made me chuckle. It reminded me of when I pulled away with a...
Dec 27, 20211 min read
Brands that stole Christmas this year
From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the...
Nov 20, 20211 min read
GAMES AND LUXURY FASHION?!
You heard it right. Luxury fashion brands tapping into advergaming is nothing new, however, it is growing and growing FAST. It is crucial...
Nov 11, 20215 min read
Gucci's Brand Strategy: UK vs China
Positioning Gucci frequently altered its positioning in China, therefore, its effectiveness could be questioned because of the lack of...
Oct 27, 20214 min read
Which approach to choose: RM or TM?
Relationships have to add value for both parties, if it does not then it might be questioned if RM is appropriate. To establish the right...
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