Battle of the Supermarkets
Supermarkets fight for consumers' attention with their festive adverts. But which has won my attention?
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- Nov 7, 2022
- 1 min
Feelings of Nostalgia
Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...
- Oct 19, 2022
- 1 min
Delivering Value
Customer value is the basis of competitive advantage, satisfied and delighted customers and ultimately increased profit.
- Sep 21, 2022
- 1 min
Struggling with Email Campaigns?
Here's what I would do. 1. Come up with a concept Something innovative, that tells a story and captures the consumer. 2. Set SMART...
- Aug 25, 2022
- 2 min
How to Target Gen Z Consumers on TikTok
Knowing who you're targeting your content to is a given but Gen Z is the largest generation and holds more purchasing power than ever before
- Aug 18, 2022
- 1 min
TikTok is a search engine?! 🔍
Hang on, I thought that was obvious? Everyone is talking about TikTok. Particulary searching on TikTok. The co-founder of Rise at Seven,...
- Jun 20, 2022
- 2 min
What can Louis Vuitton Do to Improve its Digital Marketing Strategy?
LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.
- May 27, 2022
- 15 min
Digital Marketing Strategy: Louis Vuitton
A critical appraisal of the digital marketing strategies of Louis Vuitton.
- Apr 28, 2022
- 10 min
UnTouch: The Launch
Based on the knowledge of consumer behaviour uncovered in part two, a marketing communication plan to launch UnTouch is proposed.
- Apr 13, 2022
- 7 min
UnTouch Continued
Continuing the report, part two conducts a comprehensive and thorough exploration of the relevant consumer behaviour aspects.
- Mar 16, 2022
- 7 min
Fictional Product Expansion into the German Market
A chocolate bar made from 65% cocoa solids, premium whey protein isolate and 75% less sugar, satisfying the sweet tooth without the guilt.
- Feb 28, 2022
- 3 min
The Macroenvironment: PESTLE Analysis
It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.
- Feb 16, 2022
- 4 min
Environmental Scan: Rise at Seven
Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.
- Feb 4, 2022
- 6 min
Fashion Brands' Impact on Children and Adolescents
What a person wears may be seen by everyone they come into contact with and have positive and negative impacts on the wearer.
- Jan 18, 2022
- 2 min
PLT's Marketing is Great, But Can it Do Better?
Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...
- Jan 4, 2022
- 1 min
What a Year For Marketing
Marketing that made me stop and stare in 2021. 1. Uber Eats Now this one made me chuckle. It reminded me of when I pulled away with a...
- Dec 27, 2021
- 1 min
Brands that stole Christmas this year
From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the...
- Nov 20, 2021
- 1 min
GAMES AND LUXURY FASHION?!
You heard it right. Luxury fashion brands tapping into advergaming is nothing new, however, it is growing and growing FAST. It is crucial...
- Nov 11, 2021
- 5 min
Gucci's Brand Strategy: UK vs China
Positioning Gucci frequently altered its positioning in China, therefore, its effectiveness could be questioned because of the lack of...
- Oct 27, 2021
- 4 min
Which approach to choose: RM or TM?
Relationships have to add value for both parties, if it does not then it might be questioned if RM is appropriate. To establish the right...
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