You heard it right. Luxury fashion brands tapping into advergaming is nothing new, however, it is growing and growing FAST. It is crucial for brands to keep up or they risk loosing out to their competition.
So, I hear you ask, what fashion houses have done this?
And the answer is...who hasn't?! Gucci, Moschino, Prada, Louis Vuitton, Hermes, Burberry, Diesel and MORE.
But why...
Gaming reached $204.6 billion in 2021, shifting from video consoles to virtual worlds
Currently, there are 184.6 million monthly mobile gamers and 100.4 million are female
Finally, consumers are now demanding more from brands than just products
When consumers are spending so much time on games, why wouldn't you advertise there?
This is only the beginning...
Data retrieved from:
Evan Clark. (2021). What Is Fashion Getting Out of Gaming?