LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.

A critical appraisal of the digital marketing strategies of Louis Vuitton.

It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.

Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.

Positioning Gucci frequently altered its positioning in China, therefore, its effectiveness could be questioned because of the lack of...