Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...

Customer value is the basis of competitive advantage, satisfied and delighted customers and ultimately increased profit.

Here's what I would do. 1. Come up with a concept Something innovative, that tells a story and captures the consumer. 2. Set SMART...

LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.

A critical appraisal of the digital marketing strategies of Louis Vuitton.

Based on the knowledge of consumer behaviour uncovered in part two, a marketing communication plan to launch UnTouch is proposed.

Continuing the report, part two conducts a comprehensive and thorough exploration of the relevant consumer behaviour aspects.

A chocolate bar made from 65% cocoa solids, premium whey protein isolate and 75% less sugar, satisfying the sweet tooth without the guilt.

It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.

Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.

Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...

Relationships have to add value for both parties, if it does not then it might be questioned if RM is appropriate. To establish the right...

Evert Gummesson defines relationship marketing (RM) as “marketing seen as relationships, networks and interaction.” Marketers recognised...