top of page
BLOG
Search
Nov 7, 20221 min read
Feelings of Nostalgia
Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...
Oct 18, 20221 min read
Delivering Value
Customer value is the basis of competitive advantage, satisfied and delighted customers and ultimately increased profit.
Sep 20, 20221 min read
Struggling with Email Campaigns?
Here's what I would do. 1. Come up with a concept Something innovative, that tells a story and captures the consumer. 2. Set SMART...
Jun 19, 20222 min read
What can Louis Vuitton Do to Improve its Digital Marketing Strategy?
LV’s digital marketing strategy is effective in creating touchpoints for customer interactions that add value for both parties.
May 26, 202215 min read
Digital Marketing Strategy: Louis Vuitton
A critical appraisal of the digital marketing strategies of Louis Vuitton.
Apr 27, 202210 min read
UnTouch: The Launch
Based on the knowledge of consumer behaviour uncovered in part two, a marketing communication plan to launch UnTouch is proposed.
Apr 12, 20227 min read
UnTouch Continued
Continuing the report, part two conducts a comprehensive and thorough exploration of the relevant consumer behaviour aspects.
Mar 16, 20227 min read
Fictional Product Expansion into the German Market
A chocolate bar made from 65% cocoa solids, premium whey protein isolate and 75% less sugar, satisfying the sweet tooth without the guilt.
Feb 28, 20223 min read
The Macroenvironment: PESTLE Analysis
It is important for Rise at Seven to do a PESTLE analysis to assess the macroenvironment’s impact on the agency.
Feb 16, 20224 min read
Environmental Scan: Rise at Seven
Rise at Seven’s internal environment is explored using Osterwalder & Pigneur's (2010) 9 Key Elements.
Jan 18, 20222 min read
PLT's Marketing is Great, But Can it Do Better?
Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...
Oct 27, 20214 min read
Which approach to choose: RM or TM?
Relationships have to add value for both parties, if it does not then it might be questioned if RM is appropriate. To establish the right...
Oct 20, 20212 min read
Relationship Marketing: An Overview
Evert Gummesson defines relationship marketing (RM) as “marketing seen as relationships, networks and interaction.” Marketers recognised...
bottom of page