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Nov 8, 20221 min read
Battle of the Supermarkets
Supermarkets fight for consumers' attention with their festive adverts. But which has won my attention?
Nov 7, 20221 min read
Feelings of Nostalgia
Nostalgia marketing for your next campaign 👇🏼 👇🏼 👇🏼 After a 20-year absence, the Heinz Beanz pizza is BACK! A 90's food fusion...
May 26, 202215 min read
Digital Marketing Strategy: Louis Vuitton
A critical appraisal of the digital marketing strategies of Louis Vuitton.
Feb 4, 20226 min read
Fashion Brands' Impact on Children and Adolescents
What a person wears may be seen by everyone they come into contact with and have positive and negative impacts on the wearer.
Jan 18, 20222 min read
PLT's Marketing is Great, But Can it Do Better?
Recommendations for PrettyLittleThing's relationship marketing strategy. PLT’s relationship marketing (RM) strategy is effective in...
Jan 4, 20221 min read
What a Year For Marketing
Marketing that made me stop and stare in 2021. 1. Uber Eats Now this one made me chuckle. It reminded me of when I pulled away with a...
Dec 27, 20211 min read
Brands that stole Christmas this year
From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the...
Nov 11, 20215 min read
Gucci's Brand Strategy: UK vs China
Positioning Gucci frequently altered its positioning in China, therefore, its effectiveness could be questioned because of the lack of...
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