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Brands that stole Christmas this year

  • Jess Portch
  • Dec 27, 2021
  • 1 min read

Updated: Nov 7, 2022

From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the Grinch...


My Top 3 Christmas Adverts:

  • Iceland - This Christmas, Eat An Alien

It quite literally stole John Lewis' Christmas advert. The supermarket spoofed it with Space Raiders, taking over the internet.



  • Aldi - A Christmas Carrot

Due to the 2020 M&S legal row over Collin the Caterpillar cake, Aldi's 2021 advert featured its equivalent, Cuthbert, being arrested.




  • M&S - Percy Pig comes to life

With over 65K Instagram followers it was about time M&S used the popular character, Percy Pig, to its advantage and I LOVED it.



Can you predict how these ads may develop for 2022?


Is John Lewis going to get back at Iceland for stealing their advert?


I think there's more to the M&S and Aldi story. Could we see Percy Pig vs Kevin the Carrot...



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