top of page

Brands that stole Christmas this year

From Iceland hijacking John Lewis to the sneaky return of Cuthbert the Caterpillar raises the question of whether they hired the Grinch...


My Top 3 Christmas Adverts:

  • Iceland - This Christmas, Eat An Alien

It quite literally stole John Lewis' Christmas advert. The supermarket spoofed it with Space Raiders, taking over the internet.



  • Aldi - A Christmas Carrot

Due to the 2020 M&S legal row over Collin the Caterpillar cake, Aldi's 2021 advert featured its equivalent, Cuthbert, being arrested.




  • M&S - Percy Pig comes to life

With over 65K Instagram followers it was about time M&S used the popular character, Percy Pig, to its advantage and I LOVED it.



Can you predict how these ads may develop for 2022?


Is John Lewis going to get back at Iceland for stealing their advert?


I think there's more to the M&S and Aldi story. Could we see Percy Pig vs Kevin the Carrot...



bottom of page