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UNISON

TREND BOOK

An exploration of how trend forecasting and future technologies combine to create innovative concepts for fashion brands. Developed digital skills including film and app design.

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Trend Book: Forecasted and articulated an upcoming trend and discovered a target audience who will engage with the trend. This informed the Brand Concept.

TRUE VINTAGE

concept

Having explored the Unison trend, relevant new technology was added to develop an innovative Brand Concept for True Vintage.

 

Ideas for the Brand Concept included:

- New product launch

- Digital campaign

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